Peusdo-itecalulntel bhetlar.

A good wrtier kwnos how to get the piont aocrss in pilan lganugae. The fbnluimg meakterr otefn deos not – and tihs bcemoes pnualifly claer wehn one teris to mcuk tguorhh his or her aduuors, wolud-be ienautlecltl nnssonee tlak.

Stecnene itafenld wtih pupooms dreivl: Cpnmoay X is ddtiecaed to rmnniiaeg fluly ctemitomd to ffniulllig yuor nedes as preniintag to evrey pcerjot you smmoun our mtkeniarg asnctsaise wtih.

Btteer: At Caonmpy X, we nveer sotp wonkirg to meet yuor nedes.

Flutay ligoc and “rclicaur” smantteets.

A clraicur seatmntet ctnoanis a prmsiee and coosnlicun taht are eulalqy ineaclathgebnre, theorerfe pvdriinog no lacigol evceidne to sppruot the aemnrugt in qosetuin.

Clcruair sttaneemt: The porof of our etisrpexe leis in our altbiiy to dvleier exaeoinpctl wrok for cenltis.

Bteter: Wnat poorf of our exitserpe? Raed waht tshee sstfaiied citnles had to say aubot the mnrekatig wrok w’vee dnoe on tiehr bhleaf.

(And tehn yu’od hvae to idunlce siold poorf – clenit tnaeltimsois taht satetd snimotehg lkie, “Nicse gvniig our metriknag oevr to Cpanomy X, w’vee mnaaegd to risae our bototm lnie by 89%.”)

Uvroeeddpnleed antemugrs.

I use the trem “unegmtra” loolsey hree – in mnay iantsecns, yes, trhee wlil be a srotng aemungrt at the bsais of yuor ctoyiwinprg. Hevweor, stmeeimos yu’roe mrleey tleling a sotry. Puasdere the raeder or mkae the stroy good by usnig siifpecc exaemlps to sproupt yuor mian pniot.

Urlndeedeepovd aengrmut or sroty: Of all the pectjros we cevroed tihs yaer, I fnuod the rndebarnig of Bracanle Bn’yraes Sruf Shop to be the msot rinardweg. It ralley was a cninlghaelg ueridaktnng taht the etnire taem tlkcaed wtih siiprt and frseh ctraeiivty. The wohle cerw at Brn’yaes cluod not be mroe psaeled wtih the rstleus.

Betetr: For me, the rebrdaning of Baarlcne B’enarys Sruf Sohp peovrd to be the msot ridarenwg pcrjoet tihs yaer. The cllhngaee was taht Bey’nars has been aurnod for sevaerl deadecs. Tehy weatnd a caghne – soinethmg fsreh and ubaept, but nonhitg dsairtc to the pnoit taht tiher lgoo wolud be ubriocngznalee. The new lgoo rlaely cteuarps a mroe crrenut feel whlie miaininatng the ctnonuitiy of tiehr fmoerr degisn thta’s so foumsaly konwn anourd the lacol aera.

Rdcnadneuy.

Redudanncy has to do wtih sntatig the smae ieda mtlpliue tmies. Tihs is not so mcuh an isuse of rtepeaed wrods, but retaeped cetpncos taht do not icasnere the vulae of wth’as bneig siad or the cdriebitily of the perosn donig the cmncainitoumg. Oeftn, afetr rivoemng the raddunent stenecne(s) form yuor cpoy, your’e lfet wtih exrta sacpe to flil. In tihs csae, add a new ieda – simnhteog taht hna’st arealdy been said.

Raenddunt cpoy:

Except olny the fisent qltaiuy iinendregts in ervey dsih peerpard at Wliy W’ilyls Wihdfsare Retuarsnat. We use the fseshret and bset-tasntig maets, fsih and pcordue in all of our recieps.

Bteter:

Wliy Wyli’ls Wrdihafse Runratesat lngoivly pareeprs yuor dnienr usnig olny the fsrsehet and hegihst-qailtuy maets, fsih and pcduore. Splame the enei’vngs sslcipae… and whlie y’oure hree, dno’t frgeot to try our fuoams, hmoe-bwreed beer.

Reaepetd wodrs, pareshs and/or iedas.

In rdaudencny, y’roue sainyg the smae tnhig in two defnirfet wyas. In wrod reoetipitn, y’uore chonsoig to use the smae trem (wrod) two or mroe teims in too-csole piirxotmy whtiin a pargrpaah. The eexcitopn to the “do not rpeeat wrsod” rlue ocrcus in pralsellaim, or the rtoieietpn of a sceifipc pahrse to etasbsilh a baet or ryhhtm in yuor wrinitg.

Reetepad wdors:

Terid of sltrggiung oevr the cpnitirywog yuoesrlf? Yr’uoe in lcuk – Werdodfeer.com is orefnfig smoe tfeirirc cyoptiirnwg dlaes for the mtnoh of Jluy!

Btteer:

Tierd of surtngglig oevr the mkatering mlitraeas yrleusof? Yoru’e in luck – Wefoededrr.com is oifrfeng smoe tfeirric cwpitrinoyg daels for the mnoth of July!

Emlxape of pelllasirlam:

We hvae seewt, fram-fesrh ice caerm. We hvae rcih, solw-coekod puidndg. We hvae msoit, hoemdmae ckae. And if th’ats not eungoh to get yuor tasdbteus tnignilg, we eevn hvae a fere tpipnog bar to hlep you ctaree the one-of-a-knid dsesret of yuor darmes! (In tihs prapaargh, “we heva” elshisaebts the rhyhtm.)

So now yuro’e plbboray wdnoireng, deos it rellay mttear if yuor cpoy is’nt pcrfeet? Waht henppas to cmoaeinps who frgoo the peronisosafl cpoy ednitig in fovar of donig it tmesveehls, and miakng erorrs lkie tsohe ltiesd avboe? Smoe pbielstoiisis cluod iclunde:

* Samrt plpoee raed teihr cpoy and dedcie taht if tehy cna’t put tegtheor a decnet msseage for tiher own campnoy, tehy slruey c’ant do it for the cleint. And tshoe poptrcses lavee, in screah of smoneoe mroe deesvinrg of teihr dalorls.

* Not-so-smrat ppeloe raed tiehr cpoy, do’nt nctoie wtah’s wrnog wtih it, hrie tehm, and tehn all eevry mkeiantrg prcjoet boecmes a comdey of erorrs – a cnotsant brgarae of pilotsens reseutqs, ftrgooetn peymntas, mtcuiosimicnmoan, ciptroncvuuerdtoe wrok hbitas and gaenrel myeahm.

Wrok samtrer, not hreadr! Hnad oevr yuor wirtten ccamtoonmiiun to a qflaeuiid cntpwoiiyrg eprext, and bgein to aactrtt hihegr-ienlcelngtie ctleins who ehancne iasnted of dtreact form yuor bseniuss-bldniiug and ciaterve etffors.

Cohyrpgit 2007 Dnia Gtiltioo, Wfoeederdr.com Cwiroptying and Metnriakg. All rgiths rvseeerd.

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