On the other hand, there is a sick alienated individualism, caracterized by all the naive postmodern and incipent adesions to "lazyly" constructed cyber-utopias, along with the more obvious and traditional case: that of middle-class alienated consumerism.

Just to make clear what i mean in the first case, take for instance the BUBBLE PROJECT.

Man, if you want to protest against abusive propaganda, against visual polution, against the co-optation of the urban landscape for marketing purposes and so on, realy, there's no reason for us to download the cartoon bubble.

THE REAL FREE GESTURE OF PROTEST is to CREATE OUR OWN PLASTIC INTERVENTION DECONSTRUCTING PROPAGANDA! THE REAL FREE GESTURE IS TO BE TOTALLY INCONVENIENT, UNPREDICTABLE AND INTELIGENT.

AND HERE IN SITO I SEE, ALONG ALL THE GRIDCOSM LEVELS, EXTRAORDINARY SARCASTIC AND DECONSTRUCTIVE IDEAS FLOWING!

So, to finish this point: the idea of deconstructing propaganda is extraordinary! But if we get caught by a simplistic formula (download bubbles to glue them and write inside, etc) we will be much more helping Ji Lee to earn money than making a real protest.

In that case we would be doing free propaganda for him, his project and his name. In other words: the anti-propaganda cause was nothing but a trap to make us mobilize our insatisfactions AND WORK FOR FREE TO PROMOTE HIS NAME AND CAREER.