All it is is an easier way to post stuff to the web. Instead of writing something in html blogs make it easier for people who don't know (or don't want to know) the code behind the pages. I should add that it makes it easier for people who *do* know code as well. It's as easy as logging into a site, typing in some sentences and then "publishing" this text directly to a web pages. As Jon stated this process is handled rather smoothly through various scripts. An argument could be made that the gridcosm is a visual blog of some sorts with a little text thrown in for good measure.
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