| The Beauty Myth  Created by hand on a 9 x 13.5 piece of sturdy masonite. Layer upon layer of hand-made, imported papers, beads, acrylic paint and other ephemera were systematically applied to reach a highly textured, tactile piece that shimmers and reflects beautiful jewel tones.
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| Details: | | Title: | The Beauty Myth | | Size: | 9 x 13.5 | | Media: | Mixed media on masonite | | Date: | 2006 | | | | | About This Piece: |
This original mixed media collage was inspired by Naomi Wolf's book, "The Beauty Myth".
"A Pond's cold cream ad of the time read: 'We like to feel we look feminine even though we are doing a man- sized job...so we tuck flowers and ribbons in our hair and try to keep our faces looking pretty as you please.'" A cosmetics ad "admitted that while the war could not be won by lipstick, 'it symbolized one of the reasons why we are fighting...the precious right of women to be feminine and lovely.'" The propaganda in women's magazines of that day emphasized that it was okay to work in the factory, live on your own and earn your own salary, so long as you stayed "feminine." And, of course, the goal of all women's magazines was to be the sole source on how to be feminine. "Women's magazines needed to ensure that their readers would not liberate themselves out of their interest in women's magazines." After each war, the propaganda in women's magazines took a drastic turn in emphasis. Forces in culture were concerned about finding work for the returning soldiers and fueling the consumer economy. It was important to put pressure on working women to get them back into their homes again, buying household products. | | | |
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